CREATOR
A visionary in brand development, product innovation, and design, known for creating iconic brands and products.
CREATOR
A visionary in brand development, product innovation, and design, known for creating iconic brands and products.
REID-BRIAN-REID
INTRO
Results-driven design leader with over 25 years of industry experience and a proven track record of shaping global design strategies that drive innovation.Known for delivering exceptional design solutions that elevate brand identity, user experience, and market presence. Skilled in leading cross-functional teams and fostering a creative culture that inspires collaboration and excellence.
Adept at leveraging design thinking and emerging technologies to create impactful, user-centric designs that resonate with global audiences. In-depth and passionate understanding of skate, action sports and youth culture. A motivated leader with a passion for footwear, apparel, marketing, sales, and business strategy.
PROFESSIONAL EXPERIENCE
He established the iconic OSIRIS brand, transforming the action sports industry with pioneering designs such as the chunky skate shoe, printed footwear, and high-top trends. Serving as Chief Creative Officer, he led OSIRIS to global acclaim, maintaining the brand's authenticity while directing design and marketing teams. Implementing innovative strategies, he not only increased margins but also boosted revenue and profitability. He introduced the groundbreaking GBAG, the first consumer electronics product in action sports, and founded FORWIN, specializing in all-vegan footwear. His consultancy work spans various brands, and he has been recognized by Vice media for his impact on pop and youth culture. Highsnobiety has acknowledged his influence on world-renowned fashion designers and luxury brands. Furthermore, he has collaborated with Lanvin Paris and built enduring connections with key accounts across generations.
SKILLS
"Experienced brand creator and builder with a passion for team leadership, mentoring, and project management. Skilled in customer relationship management, innovative problem-solving, and strategic planning. A world traveler with expertise in Adobe Creative Suite and Microsoft Office, specializing in 3-D design, and a track record of implementing and training teams. Proficient in photography, new technologies, and trend forecasting. Experienced in design software such as RTT Deltagen Systems, proficient in both Mac and Microsoft environments, and trained in Centric PLM for product lifecycle management. Additionally, highly skilled in footwear and apparel manufacturing and development, and adept at multi-time zone and continental management and development."